Project overview

CareerCraft Solutions approached me with the goal of establishing a strong, professional brand identity and a credible online presence to attract students and young professionals seeking career guidance. At the time, the consultancy had no logo, website, or unified visual style, making it difficult to gain trust and grow their audience.

My role involved designing a custom logo that reflected their mission of direction, growth, and mentorship. I then developed a clean, responsive website that clearly communicated their services, made it easy for clients to book consultations, and positioned them as a modern and reliable career partner. To ensure consistency across platforms, I also delivered a basic brand style guide and social media templates, empowering their team to create cohesive visuals moving forward.